My column today, "The Long, Hard Blog Slog" is a not-so-thinly-veiled plug for this very site. It also takes you behind the scenes:
It's been tempting to cover the intersection of blogging and search engine marketing, but I didn't know how I'd be able to add to the commentary already out there. That all changed when I started blogging on my own in earnest. After participating in a number of business-themed group blogs and serving as the lead writer for two technology companies' blogs, I launched my own blog to serve as a scratchpad for industry-related musings. I figured it would just take a few minutes on nights and weekends, but the humbling experience led to a few sleepless nights.
To be fair to my good publisher, you can read the rest at MediaPost.
