I featured Cara in a column two months back, "Ubiquitous Blurbs and the Future of Search," about how we're becoming obsessed with reviews. Today, there's a great piece in the NY Times on some satirists taking this to an extreme:
David Berkowitz is Chief Marketing Officer at agency MRY. A frequent speaker and media pundit, he has been published hundreds of times in MediaPost, Ad Age, eMarketer, Mashable, and elsewhere. Get to know him in the links below the blog's header.