Wal-Marred Domain Strategy

Rule #1 of online marketing: if you're starting an organization, register the domain name.

Working Families for Wal-Mart, the "independent" organization created by Wal-Mart's PR firm, Edelman, forgot to register the .com domain. Now,
http://workingfamiliesforwalmart.com isn't the best source of PR for the retail giant.

Source: Web Strategy by Jeremiah - Walmart Brand Hijack Blog.