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February 22, 2007

Fun Health Search Game: Disease Jeopardy

I'm overdue to write about health search again, but I've been compiling notes on the subject and have been briefed by some of the most companies in the space the past few months. This week, I've met with Healthline, which has the new Symptom Search.

There's a fun game you can play: type in a series of symptoms and see if you can narrow it down to one disease or ailment. For instance, I tried "runny nose," "vomiting," and "fatigue," which got it down to two, but then stumbled on the next. I typed "bleeding," which eliminated the diseases; I should have tried headache or hair loss.

It's endless fun for wannabe med students or "Grey's Anatomy" junkies.

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Who's David?

  • David Berkowitz is Director of Emerging Media & Client Strategy for 360i. A frequent speaker and media pundit, he has been published hundreds of times in MediaPost, Ad Age, eMarketer, and elsewhere. Get to know him in the links below the blog's header.

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