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April 20, 2007

2007: Year of Discovery

Fine, I'm sold on it. I know I'm not the first to say it, but as someone who's been a huge cheerleader for the search space for years now, it feels a bit more like a confession.

A few cases in point:

  1. The rumor mill says eBay acquires StumbleUpon. Read Pete Cashmore's 8 Reasons Why at Mashable. I still don't get why this site is so popular. TechCrunch cites comScore numbers that SU's up to 6 million pageviews a month.
  2. Google's adding a discovery feature into its new toolbar to send you to recommended sites based on your search history.
  3. Two words: Aggregate Knowledge. I met with them when I was out West and they're solving some very real issues with the web. Like, why do I still have such a hard time finding Mother's Day gifts no matter how hard I search? More on that another time. I'm looking forward to hearing what Paul Martino has to say at the Search Insider Summit next month.

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Who's David?

  • David Berkowitz is Director of Emerging Media & Client Strategy for 360i. A frequent speaker and media pundit, he has been published hundreds of times in MediaPost, Ad Age, eMarketer, and elsewhere. Get to know him in the links below the blog's header.

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