More from WidgetCon - a good 3-fold case study from WidgetBox CEO Ed Anuff.
3 types of branded widgets
- Branded Content - PopSugar’s MySugar that spread in social network Bebo
- viral brand extension
- post anywhere
- typically not perceived as ad
- E-Commerce – eBay
- leverages existing affiliate programs
- revenue sharing with community
- In-Widget Advertising – Forbes.com news widget with light Visa branding
- branded content
- objective editorial
- ad-supported
