Super Crunchers Author Ian Ayres at OMMA

Ian Ayres, author of one of the better new business books out now, Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart, He's a little geeky, talking about correlation coefficients and regression lines, which is probably scaring the heck out of a lot of the marketers and agency folks in the room. Yet it's important to hear, and he's got a lot of great examples from the book that he highlights, so for the folks like me who've read it already, it helps cement the learning.