If you're coming here because you clicked on an ad on Facebook, I targeted you as a fan of the book 1984 (I'm a George Orwell fan too). You can target ads to people's interests that precisely on Facebook, and you can refine it even further than that.
Does this creep you out at all? Is this just how the Web works? What's your take? Leave a comment with your thoughts.
Below's the text and screenshot of the ad. A previous attempt at this Facebook ad was blocked because I used a copyrighted 1984 cover as the image. Here's what worked:
Subject: 1984 Fan, how's this ad?
Body: you're being targeted as a fan of 1984. what do you think of that? i want to hear from you on my blog.