Eons was the social network for boomers. Quick story arc: launched with massive PR, raised $22 million, then laid off 1/3 of its staff.
Now comes this message to members (I lied about my age before to test it out so I got this directly):
The news is true, we've dropped the age limit or "gate" on Eons. We are keeping our focus on boomers at center stage. We stand to become a more interesting place for adults lovin' life on the flipside as we broaden the friendship ring and become more inclusive of this most-inspiring generation.
I give them a year, tops. Not that they'd have longer otherwise. It's much easier for a network like Facebook to go broader since college students become alumni, and then alumni can pull in their peers. Boomers, like it or not, aren't getting any younger.