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April 14, 2008

Media Sponsorship Policy

For the first time, this blog will serve as a media sponsor for an upcoming series of events. The traffic here has been growing steadily, and while I have NO plans on accepting advertising, I'm willing to entertain promotional opportunities if there's a benefit for the audience here.

I just created a page visible in the links to the upper-right that discloses this blog's media sponsorship policy. I consider it a rough draft, one I'm willing to amend at any time based on feedback.

I'm including the policy in full in the post below. Please share your thoughts, either in the comments or via email, as the first media sponsorship post is scheduled to appear this week. Thanks.

Media Sponsorship Policy

Inside the Marketers Studio participates as a media sponsor for certain events. Below is this blog's policy for such arrangements. If you have any questions or concerns with this policy, contact David Berkowitz at marketersstudio {at] gmail [dot] com.

  1. Inside the Marketers Studio will only sponsor events that its publisher would attend personally. In most cases, he will attend the events, and if he doesn't, it's only due to other unavoidable commitments, travel difficulties, or personal matters. If the event is part of a recurring series, he will aim to have attended at least one before serving as a sponsor.
       
     
  2. This blog will not post more than one post per week directly stemming from a media sponsorship. However, during the event itself, if the publisher attends, he may post event updates repeatedly.
       
     
  3. No money is exchanged for media sponsorship. This blog benefits from some form of exposure from the event partner.
       
     
  4. The publisher doesn't guarantee you'll love every event, but he listens to feedback and will use that to consider which events to sponsor.
       
     
  5. The media sponsorship is intended to provide benefits to this blog's readers, including discounts to events and access at the event to cover it on the blog. If you find that the sponsorship does not add any value or detracts from the blog, please alert the publisher.

Thanks. What's most important here is this blog's audience's perception of any such arrangement. Please voice your feedback candidly.

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Who's David?

  • David Berkowitz is Director of Emerging Media & Client Strategy for 360i. A frequent speaker and media pundit, he has been published hundreds of times in MediaPost, Ad Age, eMarketer, and elsewhere. Get to know him in the links below the blog's header.

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  • marketersstudio (@) gmail (.) com

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