My colleague Orli shared an article from Time.com on how consumers are viewing porn on their iPhone (full disclosure: my agency's working with Time). It's an interesting story, one I've been following ever since I did a a feature on Erotigo for eMarketer in August 2001.
Time mentions, "Google Trends, which measures Web buzz, shows a sharp increase over the past year in the popularity of the term 'iPhone porn.'" When I saw that (again, thanks to Orli for highilghting it), I had to check it out for myself. In the slides below from SlideShare, you'll find a good case study in how to use Google Trends.I recommend clicking through to view it in full screen mode.
Two asides:
1) I'm really liking SlideShare as an educational tool, which I first used to demo Yahoo SearchMonkey.
2) I had some trouble initially with the image quality in the screenshots, but reading some help forums on SlideShare, I saw that if you convert the presentation to a PDF and then upload it, it often works better. That fixed things instantly for me.
