Image by toprankonlinemarketing via Flickr
Why they use digital marketing
* Leveraging critical digital space to market brand and programs
* Driving traffic to websites/mobile sites to drive traffic, revenue
* Understand, promote brand's presence in digital space
"Our audience lives online so we must understand how and where to speak to them."
The new landscape: A jungle (insert picture of jungle) - they want to be natural, native to the space.
Where they play: social networks, Google, oh, any big freakin' social media site. Wikipedia's important. There's more about South Park in Wikipedia than Gandhi. Didn't know if it's true.
Fact check time:
Word count on Wikipedia:
South Park: 4,228
Myth: Busted! Take that.
Except... it doesn't take into account coverage of every Wikipedia episode. But this also doesn't take into consideration every historical event Gandhi played the starring or a significant role in. And I'm really not going to measure that right now.
Back to Don...
His four criteria - all strategies must be: