Image via TechnologyReview.com
I’m all for it. I offer a number of reasons why in my post on Ad Age’s Digital Next.
Here’s the gist:
Google gets the only serious player in live search.
Twitter gets its payout.
Users get stability thanks to Google’s massive server farms.
Marketers get a way to monetize Twitter searches, and we’ll see what else.
The Ad Age post goes in much greater detail.