Michelle Fitzpatrick, SVP, Harte-Hanks
Erica Thompson, VP of CRM & Internet Strategy, PetSmart
Fun facts from PetSmart:
- 69MM US households own a pet
- 83% of pet parents call themselves their animals’s mommy or daddy
- 80% of pet parents give pets holiday or birthday gifts
- 47% of pet parents report sharing a bed with their pets
- Pet industry grew by $2 billion in 2008, predicted to be $45 billion in 09 up from $17B 15 yrs ago
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