Marketers Studio is an official media sponsor of this event. You can read my media sponsorship policy here.
For additional information, including registration, please click here to visit the event website. Use promo code MS for a discounted rate of$155.
Date: Wednesday, March 23, 2011
Time: 8:00 a.m. - 1:00 p.m.
Location: The Graduate Center of the City University of New York; 365 Fifth Avenue; New York, NY 10016
Registration Fee: $195
Website: http://www.bdionline.com/socialconsumer2011.html
About the Event:
We all know that consumer behavior is rapidly changing. This half-day conference will showcase very specific case studies that demonstrate how leading brands engage, influence and service consumers through innovative social programs.
We will answer the following questions:
- How are brands using content strategy and content marketing as valuable currency to attract and retain customers and prospects?
- What are specific examples of how consumer marketers provide better customer service through social CRM?
- How do you embrace mobile social strategies including location based programs to increase sales and strengthen your brand?
- How are leading brands engaging customers through social games?
- What are the best examples of how leading e-commerce brands embrace social commerce to increase sales and provide better service?
- How does Facebook's open graph and the explosion of the "like button" impact consumer marketing?
- How do leading organizations use and integrate social data to shape and refine their marketing and communications strategy?
- How do leading brands organize themselves to integrate social with their overall marketing, communications and customer service platforms?
Speakers:
David Berkowitz, Director of Emerging Media & Client Strategy, 360i
Bonin Bough, Director of Social Media, PepsiCo
Stacie Bright, Senior Communications Marketing Manager, Unilever
Marcy Cohen, Senior Manager, Social Media, Sony Electronics, Inc.
Mark Fishkin, VP Digital Sales and Marketing, Wall Street Journal Digital Network
Julie Lee, Executive Director, Engagement Management, Organic, Inc. for Kimberly-Clark's Kotex Brand
David Weiner, PepsiCo
Hotel Sponsor: The Roger Smith Hotel is the official hotel of BDI's events. Use promo code BDI for 10% off rate by clicking here.
Sponsors:
PRNewswire / MultiVu ; The Wall Street Journal Digital Network; Adrants; International Association of Business Communicators - New York;ipTVevangelist; MarketersStudio.com; Mashable; National Association for Female Executives; New York University School of Continuting and Professional Studies ; New York American Marketing Association; PR News; Social Media Club; Social Media Today
For additional information, including registration, please click here to visit the event website. Use promo code MS for a discounted rate of$155.
