My colleagues at 360i put together a report on the hottest people, startups, and trends from SXSW 2013. Kudos to Katie Perry for pulling all this together, and thanks to the best brand ambassadors an agency could ask for: Megan Conley, Danielle Johnsen, Irina Kondrashova, Rosie Siman, and Katie Wall.
Following the trip to Austin, I've been pulling together a lot of materials I found interseting and/or helpful while reviewing SXSW. Here are some of my favorite links. Share yours in the comments or tweet them my way.
- Altimeter's Jeremiah Owyang and Chris Silva review the technologies that matter. I'd debate a lot of the findings. For instance, if you follow their advice and ignore 3D printing, you might be blindsided by one of the best commercial and possibly society disruptors in history.
- NYT profiles one of the hotter products, Memoto - the Lifelogging Camera. I feel like I have to get this for my job, but I really have no interest in it. Maybe it's because it reminds me of the video cameras pets wear. Is it really worth $300?
- Ad Age likes these 4 startups: Takes, Clinch, Raved, Posse. I used Takes but it's annoying it requires a special app rather than using existing content. Clinch is fine but haven't been wowed. Posse's a fun recommendation play in a crowded space. I need to try out Raved.
I'll admit I'm giddy over this one. But really, I'm just one of 500 or so people at 360i who's trying to do great work for some of the world's best brands, and I know how fortunate I am to get to represent this amazing bunch of people. When I get back to the office (and our other global offices), I'll have to thank a lot of colleagues for giving me this opportunity.
And yeah, the folks at Mashable are pretty amazing too to send the invite. So, thanks Mashable.
Oreo (#client) team, I owe you a round of Guiness (#client). Or maybe a few gallons of milk (#notaclient).
Lastly, 360i's hiring. Come join us so I can buy you milk or beer too. Your choice.
PS: If I have a chance to ask Scumbag Steve one question of my own, what should it be?
With so much anticipation for South by Southwest (SXSW), how can it possibly deliver on the hype? If you're obsessed with coming away having annointed the "next big thing" it most certainly won't, but then you'd be missing the point. It's fashionable to declare SXSW "over" every year, but I actually think it's even bigger and more important than people realize. But to get value out of it you have to start looking for the small things.
Last year the big stuff at SXSW was easy to identify. It was the year the Nike Fuelband launched, which became a hot, mainstream consumer product. It was the year American Expressconnected its Sync program to Twitter, making a company founded in 1850 one of the pioneers of social commerce; sponsoring a free concert by Jay-Z helped too. It was the year that an agency turned homeless people into WiFi hot spots, leading Jon Stewart to remark on his show, "So rather than train people to become computer workers, we're training them to become computer equipment." Events just don't get much more memorable.
Someone from Oreo, not just the world's most popular cookie and an amazing brand, but a great client as well (and one whose products I personally enjoy often enough)
Mondelez exec Bonin Bough, who is way up there on my list of people I love talking shop with because I always learn a few things (yes, he's a client too - but I don't blow smoke)
Gary V from VaynerMedia, one of the few true digital celebs and pioneers
Expion, which has been a great partner to my agency 360i for years now (fun fact: it started at SXSW years back)
You should try to make this. A bonus: it's not your typical panel. I saw the agenda and the panel is well under half of the event's 2 hour runtime, so you'll have far more time for food, drinks, and conversation.
Anyway, I'd love for you to join. The SXSW panel is Friday at 3:30pm in the Palmer Events Center, just a short walk south of the river. And if you're lost, or want to stalk me in general, follow me on Foursquare as I'll be sharing my location there way too often.
Raise your hand if you agree with any of these statements: - Gamers are primarily by young or teen boys. - Games are usually played alone in the home on game consoles.
You may be surprised at how many people would have their hand raised…especially brand marketers and agencies who make decisions about promoting /advertising on games as part of their digital marketing mix. The Interactive Advertising Bureau (IAB) Games Committee is here to dispel the myths about gamers based on current research that shows how games truly are played by anyone, anywhere, anytime.
We'll introduce you to different gamer segments. You’ll learn about the type of games they are most likely to play, when and where they play them, what devices they play them on, how they interact with each medium and how mobile and tablets are significantly impacting today's game playing. We’ll end with some thoughts on the future of gaming.
Later on Thursday, I get to join an esteemed group of panelists judging the SUXORZ - the worst social media marketing blunders of 2012. Along with Suxorz founder Henry Copeland, you'll hear from Kenyatta Cheese, BL Ochman, and Saya Weissman, plus an audience that tends to be very interactive and knows how to have a good time. Oh, and because I like you, use the code SUX for 50% off.
See you there? Let me know.
PS: I'll be at SXSW too, if you're planning ahead...
I've had some coverage of the 2013 Consumer Electronics Show here before, but I've got one more to add to it, via iMedia Connection. Along with giving an Insights Presentation recapping the major trends, I got to show a two-minute video from the convention center featuring some big trends and bigger brands. Read more at iMedia, and thanks go to Bethany Simpson for her deft camerawork and production, and David Zaleski for his professional editing and post-production.
While at this year's Consumer Electronics Show (CES) in Vegas this month, I spent much of the event mulling over what mattered for marketers. As my master presentation covering the event topped 100 slides, on its way to nearly 200, it was getting out of control. There was so much happening - new technologies embodying underappricated trends, plus a lot that was getting more hype than it deserved. How could I make sense of it all?
While shaving one morning, I ran out of the bathroom and sketched out a messier version of the napkin above, one with an expletive as well. It's the Marketer Matrix, with Relevance to Marketers on the X axis and Awesomeness on the Y axis. Now, much of the show can be distilled to a single slide - albeit a slide that varies for the brand, as one marketer may need to pay a lot of attention to the connected home, while wearable computing is far more relevant for another.
You can read much more about the Marketer Matrix, including an example of how it works, at 360i's blog.
I also posted slides from the event on Slideshare, and you're free to view and download it there, or just peruse it right here. Let me know if you have any feedback or want more color on anything in it.
As I plow through coverage of the Consumer Electronics Show, I've found some useful research on the consumer electronics industry and the discussion around the show. Here are some of my favorite posts. Please share others in the comments or email any other submissions to me at marketersstudio (at) gmail. com.
* paidContent reports on TDG research showing that "Pay TV will shrink" for the first time ever (subtract points for the misleading chart that shows the Y-axis starting at 90 rather than 0; it's powerful enough without screwing up the bar chart)
David Berkowitz is Vice President of Emerging Media digital agency 360i. A frequent speaker and media pundit, he has been published hundreds of times in MediaPost, Ad Age, eMarketer, Mashable, and elsewhere. Get to know him in the links below the blog's header.