As part of my preview of this year's Consumer Electronics Show (embedded below), I included a slide at the end, updated a number of times, with some of the best coverage previewing the show. To make it even easier, here's the list:
Attending CES for ten years means traveling a total of 50,000 miles (from New York), navigating about 20 million square feet of exhibit space, mingling with some subset of more than 1.5 million attendees, and creating at least 1,000 slides for recap decks. I also know that one’s status as a rookie or veteran is determined by others; my familiarity with the Consumer Electronics Show is dwarfed by those who have been attending for decades.
But, 10 CES’s is something, and attending my tenth one in 2016 has made me nostalgic for the early days, back when I wrote more blog posts than columns and presentations, and back when the snacks a tech company served mattered as much to me as the impact of that tech on my clients’ businesses.
As I prepared for CES 2016, I looked back through all my files – blog posts (this blog was a treasure trove for reliving my earlier CES trips), Flickr photos, recap decks, columns – and gathered highlights from what I’ve shared publicly (as opposed to anything presented solely to clients). I was repeatedly surprised by early mentions of topics such as drones, virtual reality, and the Internet of Things. And yet, I had to wade through countless images of 3D TVs (which I sensed were a flop from the start) and 3D printers (which I was way too bullish on in terms of applications for mass market usage in the home).
I noted rather loftily in Advertising Age in 2015, “CES, at its core, isn't a show about electronics. It's a show about time.” What you’ll find here takes a broader view of time than what we’re normally afforded in a typical column or deck or tweet. It offers the perspective that a single year’s analysis can’t provide. If it interests or moves or inspires you in any way, please let me know.
What are you doing next Thursday? I'll tell you what I'm doing, and we can compare notes.
I'll be participating in a two-part webinar series hosted by PR Newswire and CommPRO.biz, featuring an esteemed roster: Dori Fern (Meredith's MXM), Paul Kontonis (Digiday), Michael Pranikoff (PR Newswire), Steve Rubel (Edelman), Fiorelli Salvo (Mashable), and Ken Wincko (PR Newswire).
It's a two-part series, with one from 11:30am-12:30pm and then the second (mine) from 1-2pm.
When working on my latest talk about storymaking (a familiar theme for those following along here), I realized I kept cutting some great examples. When presenting, I'm biased toward those with great visuals or videos, but that doesn't mean those are always the most relevant or innovative.
This deck will be continually updated, so when following along on SlideShare, you'll always get the latest version.
Missed my latest talk on storymaking at Inbound 2015 in Boston last month? Those HubSpot folks have thought of everything, and have now posted the full video of the session. Watch away, and let me know what you think. All the slides are further below, annotated so it's easier to follow along without the video narration.
It was a real honor to join Inbound, and it was one of the most lean-forward crowds I've addressed in a long time, so thanks so much for the kind audience there. Even better news for you is that you can view all their speaker videos by following that section of their blog (or of course reading the whole thing).
Want a recap of the 2015 Cannes Lions, whether or not you made it to the Palais? Below should help, with lots of quotes and links to the original sources for more wisdom. It features luminaries like Julia Louis-Dreyfus, Monica Lewinsky, Pharrell, Peter Kim of Cheil, Matt Britton of MRY, and many more.
Event season is heating up, and I'll be speaking at five of them in mid-May... on five different topics. If you happen to be at all five, then it shouldn't get too repetitive. Let me know if your plans overlap with mine.
May 12: I'll be speaking at a private company event in Austin, TX. It'll be a quick visit, but if you're based there, I may have some time to meet that Monday, May 11.
May 13: Back in NYC, I'll be joining NewCo, the second time MRY is hosting it. I'll be talking about the End of Storytelling - a familiar topic to this blog's readers. The NewCo site says the session is almost full, so reserve soon.
May 14: Because I'm spending too much time in the office that week, I'm going up to the motherland of Westchester for the second annual Westchester Digital Summit. I spoke there last year, taking a seat (cautiously) next to Chris "Catch a Predator" Hansen (see the photo above). He did not catch me. This year, I get to join a ridiculously esteemed group - entrepreneur and anchor Joya Dass, Pinterest's Eva Papoutsakis Smith, Google Thinking's Frank Golding, and Facebook's Lauren Griewski. We'll be talking about the power of visual content. A bonus for you: use discount code MRY to save $100 on the conference.
Maybe the reason I get to join this session is that I once wrote a Manifesto for the Visual Revolution, embedded below (hat tip to Chute, whose conference inspired that).
May 18: I get to join the embarrassment of riches in terms of the speakers at Internet Week New York. Yeah, it's Chelsea Clinton, Al Roker, William Bratton, and... well, I'll be there. Not at exactly the same time. But I do hope to see them. I'll be moderating a session on Harnessing the Entrepreneurial Spirit, hosted by Mondelez, with more details to come soon.
May 20: To cap off this marathon, I'll be one of the oracles at the Oracle Data Cloud Summit, as part of a panel discussion on Knowing More: What Consumers Say. Stay tuned for more details on the topic, but I get to share the stage with Altimeter's Susan Etlinger, SHIFT's James Borrow, and IRI's Ash Patel.
David Berkowitz is Chief Marketing Officer at agency MRY. A frequent speaker and media pundit, he has been published hundreds of times in MediaPost, Ad Age, eMarketer, Mashable, and elsewhere. Get to know him in the links below the blog's header.