14 posts categorized "Personal"

November 04, 2008

Vote

Second Life Barack Obama meetupImage by RodBegbie via FlickrThat's it.

Really.

Just reminding you. No endorsements here or anything. Rather, the picture included here serves to let you know that even Storm Troopers are taking part in the political process, and just think how hard it was to get an absentee ballot on the Death Star. You should have no excuse.

If you need your polling place, you can find it on Google Maps.

I'd write more, but I'm voting.

And when I'm not voting, I'm checking election.twitter.com. And stopping by ad:tech. And getting some work done. And spending election night with the New York Times.


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October 27, 2008

Birthday Greetings by Channel: Facebook Surges Ahead in 2008

Facebook, Inc.Image via Wikipedia

Last year, I took an analytical approach to my birthday - hardly surprising to those who know me. When I learned in first grade how to take surveys and make tally marks, I did a poll around school of preferences for Doritos, Fritos, or Cheetos (Doritos won handily).

This year, two birthday well-wishers mentioned they were eager to see how things would track for 2008 chart. Given the anticipation, and my own curiosity, I kept better track of the metrics. Nothing makes for birthday fun than opening up a spreadsheet whenever someone says happy birthday to you.

Here are a few observations about this year's birthday greetings:

  • Facebook well surpassed in-person greetings this year. Even with birthday drinks with friends, celebrating the day in the office, and a family lunch on Sunday. Some other personal greetings came the night before my birthday, which was coincidentally the party for 360i's tenth birthday (see the MediaPost coverage and Kelly Samardak's Flickr photos).
  • Facebook does so well feeding on itself. Someone wishes me happy birthday, it appears on my wall. That action may show up in their friends' news feeds. I'll then write on their walls to thank them (or I might do so via Facebook email), and then anyone who visits those walls will see the exchange. Of course, the biggest driver is the prominent space on the homepage Facebook provides to alert people of their friends' birthdays. Then there are apps like Birthday Calendar that provide other notifications.
  • Dropping off the list from last year: MySpace and Friendster. My network has fully migrated.  Also, no Skype this time, but I don't keep it open as much.
  • New to the list: Twitter, with four mentions (first one, thanks @andrewnevelos, and then a quick burst of a few, @danperry, @worleygirl, and @gregory - thanks all around there too). Also, I received my first note on geneaology service Geni (thanks Aunt Aida).
  • Not yet on the list: LinkedIn wasn't used for birthday greetings at all, nor was FriendFeed.
  • I kept a few new tallies - including greetings from:
    • People I kind of know: 4
    • People I can't remember how I know: 7
    • People I know but am kind of embarrassed to be friends with or don't like very much: 3
  • Time zones also played a fun role:
    • Ryan Govindan in India was the first to wish me happy birthday on my actual birthday; it was only 2:30pm in New York but my birthday was underway then.
    • My brother emailed me happy birthday while on business in China. Yet at the time, it was his birthday (I'm eight years, 364 days his junior). 
  • Marketers to send birthday greetings this year included Michael C. Fina (like last year, with a 15% coupon for the month), Borders (with a 15% coupon for the day), Facebook (just on the site), Eons (wow, I must be getting old), and this themed cruise outfit in Atlanta called Sixthman that I hadn't heard of before.

And now, this year's chart. The one channel I included was in-person, which was much harder to track; again, Facebook still would have come out on top.

Birthday greetings oct 08

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August 25, 2008

Vacation Recap: Most Useful Technologies

Fried_dough I took a week off last week, driving with my wife upstate from New York City to the Finger Lakes for some sightseeing and winery touring (with stops along the way in White Plains, Binghamton, and Corning), and then to Hyde Park (via Ithaca and Woodstock) for the FDR Library and Culinary Institute of America, and then on to East Hampton (along with some excursions there to Montauk, Sag Harbor, and Southampton).

I managed to spend the entire week off email - even off Facebook mail - but still made some good use of technology. Here are the most useful sites and tools that helped with my vacation (you can also check photo albums of the upstate and Hamptons legs):

1) Zipcar: We're car-less Manhattanites, and while we were able to borrow a family member's car for the update leg, we used Zipcar, the car-sharing service, for the Hamptons journey. It worked out very well, with only a couple glitches. While the rental costs include free gas and tolls, the gas card didn't work so I have to file for a reimbursement. Also, they have a four-day limit, and since we needed it Tues-Sat, we had to time the pickup and dropoff to get the most out of the 96-hour window. Overall though, it was a good deal and very helpful.

2) Google Maps: This is a 'duh' moment, but the best feature here was being able to drag routes through different roads and cities to automatically reroute it. For instance, after driving up through Binghamton, it's hardly a scenic route and there aren't any fun stops. Going to Hyde Park had us covering largely the same route back. Instead, I dragged the map through Ithaca and Woodstock, which led to some other unexpected stops like Coles Maple and an alpaca farm.

3) VZ Navigator: We don't have a car so we don't have GPS. My smartphone, the Samsung i760, isn't equipped for GPS either, but my wife's Motorola Krazr can run it - does that make any sense at all? Not really, but we were fortunate to have her phone so we could spring for Navigator at only $10 a month. It fared as well as any other GPS device I've used (and when I rent cars I always get GPS now), and it allowed us a ton of flexibility on our trip. Great deal.

4) The mobile web: My phone did come in handy for getting Mets scores and letting my wife read NY Post's Page 6 at the beach.

5) Television: Anachronistic? Sure. But once the Olympics started, we actually switched where we were staying in the Finger Lakes since the first B&B didn't have a TV. Getting to watch Michael Phelps win that final gold medal live, and then getting to marvel at Usain Bolt and the US women's Olympic team, made me so thankful for television. While I tested out a couple versions of online video around the Olympics, I didn't need the web for anything beyond medal counts and reading some athlete bios in Wikipedia. TV delivered 99% of the experience.

June 23, 2008

My 20 Most Important Media Moments

I've been working on this post for awhile now, having been inspired by something at a keynote at an iMedia Summit in March, and I can't remember the connection. What follows is a biography as told through the most important moments and times where media shaped my life. In the comments or on your own blog, share yours and let me know when you do.

1) Early 80s: While I don't remember starting to read, I do remember writing early, around kindergarten. I generally focus on rhyming poetry, channeling inspiration from Shel Silverstein, and then Ogden Nash and Jack Prelutsky. Later, in sleepaway camp, I write poems for the newsletter and am dubbed the "poet laureate of Camp Scatico." My other writing at Scatico: frequent letters home and to aunts and uncles with specific lists of the junk food I want in my care packages.

2) Early 80s: My brother gets an Apple IIe - green and black monochrome. I don't know what he used it for, but there were three games on it. One was Fat City, the only game I was allowed to play, where you had a wrecking ball and you had to destroy a city in search of oil and other treasures. There were two other games I couldn't play. One was strip poker. The other was a hacked spoof of the adventure game Jungle Hunt, with the second word renamed to rhyme with anatomical slang.

3) Early-mid 80s: I write my first book report on Stuart Little using Wordperfect, and learn about the thesaurus in the process. In my report not long after on Sir Francis Drake, I call the explorer "daring and mature, my kind of type." Years later, my mom explained how valuable the computer was for my education as I'd think too fast to capture thoughts in writing. The computer let me capture it all.

4) 80s: He-Man airs. I'm transfixed not just by the show, but by the commercials. I SO wanted to be the kids playing with the He-Man action figures in the TV spots. And I had a better haircut.

5) Mid-late 80s: My friend and I realize we can chat online by dialing up each other's modems. I'm on a 1200 baud, he's on a 2400 (remember baud rates?). When we're on half-duplex, we can see what the other's typing as it's written, essentially a collaborative workspace operating in real-time, though for us, it was just the coolest but most inefficient way possible to have a conversation, which most likely had a lot to do with the Thundercats.

6) Late 80s/early 90s: I get a TV on my room, and it has one of the sneakiest features ever added to a media device: sleep timer. That's right, watch as much as you can and keep the TV going for another 30 minutes so that your media consumption can carry on until the exact minute you conk out.

7) Late 80s/early 90s) Early 90s: My family gets cable. And still there's nothing on.

8) Early 90s: I get a CD player and a gift certificate to Tower Records. Six of the first nine albums I get are by Billy Joel.

9) Early 90s: My family signs up for Prodigy, the internet service provider (ISP). We get email. I didn't know much about what this internet thing was all about, but I was transfixed by it. I also learned about finance by dialing into Citibank and playing an educational game there (my parents had a mixed track record with early adoption, but they were among the first people in the world to use online banking). It was also probably one of the first examples of a services company evolving as an online media company.

10) Late 90s: I start writing the Literally Speaking column for my university's twice-weekly campus newspaper. It's a humorous take on personal anecdotes and campus observations, inspired by Dave Barry and, to lesser degrees, Jerry Seinfeld and Woody Allen.

11) Late 90s: I host a viewing party for the Seinfeld finale, complete with chocolate babka, Tweety Bird Pez dispensers, and other icons from the show. My newspaper column goes on to envision 25 years in the future with people from school reminiscing on where they were when Seinfeld went off the air. It's possibly the last time a TV series finale will inspire anything like that.

12) Late 90s: I leave my post as co-editor-in-chief elect of the college newspaper - hands down the main media engine of my university - to launch an online entertainment magazine. As a campus group, I request and receive a budget of $150 from the Student Association, compared to the tens of thousands of dollars it takes to run the paper. Expenditures from that $150: buying the domain, web hosting, photocopies (including cardstock bookmarks as a reminder to bookmark the site) and a pizza party for the volunteer staff. 

13) 2000: I go on my first job interview for an internet company, via Monster.com. The job's for a technical writer. I'm asked for tech writing samples I've done, and I don't have any, since I don't know what tech writing is. That night, I go home and write an FAQ for the online mag, coding the HTML and uploading it via FTP. I get the job, which indirectly leads to me landing at eMarketer several months later (through a job posting on HotJobs) and the start of my career.

14) I start a long-form interview series at eMarketer, with a Q&A with Ask.com being the first of 175 articles published during my time there; my column-writing later continues with MediaPost's Search Insider in 2004. Between eMarketer, MediaPost, and other bylines (including some that were ghost-written for others), I've written about 400 columns, and then there's the 1,000 or so blog posts on this blog and others. Only occasionally do I use the thesaurus, which was so instrumental for that Stuart Little book report.

15) September 11, 2001: I'm heading to work at eMarketer just south of Union Square in Manhattan when the terrorists attack. I first hear about the attacks via word of mouth; a man collecting money for the homeless saw the planes fly overhead and tries making sense of the news. I stay at work for hours since the IM, email, and landline phone at the office are all working, and I want to stay where I know I can send and receive information. I try to hover around screens to watch online video on MSNBC.com and elsewhere, but no one has the bandwidth to deliver it. Someone has a radio. I have my manual Pentax K1000 35mm camera with me, and I go outside to take pictures of the Towers on fire, covered in smoke, and then ultimately gone. Later, I take pictures of the city on my walk home to East 66th Street.

16) November 2005: This blog launches, giving me an everpresent online voice and an official entryway into the blogging community that I've joined previously through several group blogs and corporate blogs.

17) I get a digital video recorder (DVR) through Time Warner Cable. My TV viewing habits are permanently altered. I start watching far more TV, though it's often best for when there's nothing on so I can watch reruns of The Office.

18) 2007: I use Skype from Mexico to call friends and family to tell them I'm engaged. I even selected the hotel because of its in-room internet access.

19) 2007: I get a Wii, the first game console I bought in 20 years. While I won't forget the first time I played it at my friend Mike's apartment, those moments of amazement happen regularly, even months after first getting it.

20) 2008: I get my first smartphone. While I tried out an early version of the BlackBerry years back, and I would go online with my standard mobile phone, the Samsung i760 gives me access to the mobile web in full (okay, some of it's more accessible than others). The power is tremendous. I try explaining to people how it is to have all of Google, Wikipedia, The New York Times, and so much of the world's digital information with me wherever I go, whenever I want it, through a device I keep in my pocket wherever I go. The more I think about it, the less I can fathom it, just as I can't fathom how media will shape my life in the decades to come.

December 13, 2007

Wedding Recap (or, Nobody's Business but the Turks & Caicos)

I'm back from my wedding in Turks & Caicos, and thanks to my wife, our parents, and everyone who came, it was a more incredible experience than I could have imagined.

This is a marketing blog, so I have to single out a few brands that also contributed to the wedding week:

  • The Somerset, where the wedding took place, is one of the best spots you can stay anywhere, in terms of service (thanks Katrina, Jennifer, Winston, and the whole gang), amenities, grounds, room decor, food, and just about everything else.
  • Ileana from Tropical Imaging, who was a true professional and a pleasure to work with; I can't wait to see her photos.
  • Correy Forbes and the Lively Rakooneers, one of the best wedding bands I ever heard, and far more talented in person than I realized from his online recordings (they just don't do him justice). For some really fun Caribbean music, I'm partial to "Knock and Jook" and "Dry Conch and Grits" on the Island Boys album.
  • The New York Times, for posting our wedding announcement, which is a dream come true for lifelong Sunday Styles readers

Some photos are below courtesy of Picasa, though they don't yet include anything from the wedding itself.

October 25, 2007

Birthday Greetings by Channel, Updated

Now that the birthday's done, I had to update the pie chart from yesterday on birthday greeting referrals. As if the blog comments here weren't enough, colleague Chris Humber, featured in this week's column on universal search, scrawled out a handwritten note.

Some more notes on this chart:

  • Friendster beat MySpace for referrals because Friendster, passe as it is, still sends birthday alerts via email.
  • Skype came through at the buzzer, as I found a couple messages there when I left my computer on last night and checked this morning.
  • With greeting cards, I'm still optimistic that my grandmothers will come through. Just give them a little leeway, alright? You might remember an introduction to one of them, Grandmom Berkowitz, in the Google vs. Grandmom column from a couple years ago.
  • I'm surprised how few marketers take advantage of birthdays since so many have it on file. The best one to reach out to me was Michael C. Fina, which emailed a 15% discount during my birthday month. While we were planning to already, this reaffirmed that Cara and I would buy our wedding bands there. (An aside: their customer service is abysmal, no matter who I've dealt with there at their NYC retail store, but merchandise quality has saved their brand for us.) Other marketers to reach out for my big day: Xing.com, the social network that I never use, and LiftTicketsCheap, a friend's ski lift ticket site that left a birthday card + ad in my MySpace profile comments (Nate, your ad just went viral).
    Update: It turned out Helio and Travelocity's Roaming Gnome also left me birthday greetings with prominent images on my MySpace comments. No need to update the chart for the ads.
  • Thanks to everyone for their birthday wishes. I'm looking forward to a great year.

Birthday_greetings_oct_07_updated

October 24, 2007

Birthday Greetings by Channel, October 2007

This year more than ever, my birthday (today) has emerged as a great networking opportunity, largely thanks to people reaching out via Facebook, email, and to a noticeable degree this year, Plaxo. Here's a rough stab at charting it out:
Birthday_greetings_oct_07




















A few notes here:

  • The phone is entirely from family and a couple close friends.
  • Other social media properties like MySpace, Twitter, LinkedIn, Upcoming, Flickr, and Delicious haven't registered.
  • The blog hasn't contributed yet, but it may well now, not that I'm fishing.

September 17, 2007

Welcome New Blog Readers: Mom & Dad

Over the weekend I was home with my parents in Westchester County, and I shared an update about a cousin which I found out about from Facebook. Before long, this led to a tour of Facebook, LinkedIn, Flickr, and other sites. There was one, though, I thought they were familiar with: this blog. It turns out it was new to them (even though I'm sure I've sent them a couple of links here). Mom, Dad, welcome - and thanks for bookmarking it.

In November, this blog will turn two years old. It's good to know in that time I still haven't exhausted the target audience. I'll have to make house calls more often.

September 11, 2007

Email: 9/12/01

I checked my Yahoo Mail account this morning to see what I was emailing right around 9/11. The last email beforehand is from 9/6, a note to my brother to find a time to visit him on the Upper West Side and see my niece. I was supposed to see her September 11, and that was the reason I had my old Pentax K1000 with me.

The first email I sent after was that Wednesday, September 12 in response to an old friend who was checking in with me (I was working at eMarketer at the time):

Not sure if I know anyone who was in the building at the time, but I think I know some people who work there -- very hard to tell anything for sure now.

I was able to see some of the destruction from my office, got some photos of the madness.  Today I'm not working, everything south of 14th st is closed, and I work on 12th.

Okay, between IMs and phone calls, e-mail is all of a sudden a slow way of communication, so I'll keep this short.

We'll talk soon, thanks for checking in.

September 05, 2007

Squinting in Palo Alto

Okay, I'll try to go easy on the Jeremiah coverage, as he's been mentioned in every other blog post lately, but he was kind enough to post a two-minute interview with me on his blog on the future of search. For me, it's a little hard to watch as I'm spending the whole time squinting in the exceptionally bright Palo Alto sun outside of Podtech's offices, but maybe you'll get a kick out of it. It's also a good way to test out the added width of the main column of the blog.

My Photo

Who's David?

  • David Berkowitz is Director of Emerging Media & Client Strategy for 360i. A frequent speaker and media pundit, he has been published hundreds of times in MediaPost, Ad Age, eMarketer, and elsewhere. Get to know him in the links below the blog's header.

Contact

  • marketersstudio (@) gmail (.) com

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