Inside the Marketers Studio - David Berkowitz's Marketing Blog

Inside the Hiring Studio

I get a number of job updates from friends and recruiters (and a number of recruiter friends - it need not be mutually exclusive). There are some recruiter friends like Bonnie Halper ( bonnie @ sendresume.com ) who I've known for years and will recommend as great resources.

Here are a few things that have come my way lately. I'm adding spaces in the emails to minimize spammers harvesting them, but I'd imagine they get a ton of spam as is anyway.

• Bonnie's looking for information architects and senior strategists (no other info right now).
• Socialmedia.com's seeking a regional VP of sales in NY - contact Anne Miller, anne.miller @ rayberndtson.com
• Some well known NYC companies are seeking interactive and agency experience and strong pharma and/or CPG background - contact Lynsey Boggess - lynsey @ tsiexec.com
  • Account Manager - 80-95k
  • Strategic Engagement Director - 120-140k
  • Interactive Account Supervisor - 70-95k
• Buddy Media's seeking a sales director for Chicago and Boston - write jeff @ buddymedia.com

To get included in future updates, write marketersstudio @ gmail.com.

For more job updates, check out all the links in Jeremiah Owyang's People on the Move list - see the bottom half for resources.

Best Jobs for Facebook Junkies

US News and World Report this week lists "The 7 Best Jobs for Facebook Addicts" (via the WOMMA Word). Go to the article for the why, but to spare you the suspense, the list is below. I'm only counting 6 jobs though, unless one of the sections is supposed to be for two, like #5.

1. Recruiter
2. Social media marketing manager
3. Photographer
4. Analyst - User operations
5. Tech reporter / blogger
6. Product managers and developers

With the list, one wonders how much they were stretching to create something long enough to attract the link bait (my standards aren't too high). First of all, they didn't even get to 7. As for blogging as a career, there are more people making a living off being professional baseball players than there are bloggers. Photography is at least more feasible, though I'd say event planning is just as good an extension of Facebook's platform and easier to turn into a career.

Here are my 10 picks for jobs that benefit from Facebook experience:

1. Matchmaker
2. Professional Scrabble player
3. Exterminator (for fans of the app MouseHunt)
4. Hitman (see Mob Wars)
5. Virtual gift shop delivery person
6. Contact importer
7. Town crier
8. Mover (given all the boxes you shift around)
9. Vice President of Poking
10. Jewdar technician

Need Computer Science Interns?

I probably should use this blog as a job roundup more often given those that come my way; if you're interested in sharing posts you're looking to fill in digital media and social media, email marketersstudio @ gmail . com and I may start doing a weekly update.

Also, my own agency is hiring for a number of positions in NYC and Atlanta, including account management, business development, media buying (various levels), designers, and web development; let me know if you need more info.

Meanwhile, I recently met Steffan from the New York Software Industry Association and he told me about an internship program there, so I'm posting his note below:

Computer Science Interns Available! NYSIA's internship program connects your company with well qualified computer science students from the NYC metropolitan area. Undergraduate and graduate computer science students are eager and prepared to lighten the load interning at your company. Interns can work as programmers, analysts, support, developers, designers etc.  Email steffon@nysia.org or call the NYSIA office at 212-228-7468 to get resumes quickly from pre-screened candidates who ready to start at your company now.

8 Ways Job Hunters Can Use LinkedIn's Company Profiles

One of the best job hunting resources just launched on LinkedIn: company profiles (thanks to the LinkedIn blog and Jeremiah for the heads up). It tells you so much information about potential employers that it can make your job research so much more productive. Here are seven ways to do it.

1. Check out the parent or subsidiary company, if applicable. Understand where a company fits in within the corporate hierarchy. Research them, and pay attention to similarities and differences. Consider applying to one of the other companies if it's a better fit, if you know someone better at another, or for any other reason.


2. See where people go before and after. It's not a perfect sample, as this only represents what people declare in LinkedIn, but the sample size is tremendous for many industries now. You can also see if you have friends at one of these other companies to see if they have any thoughts on why people are going to or from there, and you can also try to understand why there's a connection (eg an agency may be feeding lots of talent to a major publisher they do business with, or many of the people who came from another agency actually arrived via an acquisition).


3. Research the top locations. Would you be willing to relocate? If so, they may have different needs in different offices, or they may be trying to relocate some of their existing staff already. Use your flexibility as another asset.


4. View the popular profiles and Google them. They may be influential in the company or the industry, so whether or not you interview with them, you'll gain points dropping names that you saw them quoted, speaking at an event, or doing a drunken holiday party dance on YouTube.


5. View the common job titles. If you're open to such a position, whether or not they're hiring, it means there are more likely to be openings in that area.


6. Did you go to any of the top schools they hire from? Run an advanced search to see which people went there just in case you can meet them, name drop, or make a reference to a college sports team rivalry.
   
7. Consider employees' ages, median tenure, and common job titles, but the LinkedIn sample size, age of the company, and industry can all be major factors influencing this. Other suggestions on this list are more universal.


8. For singles, check out the gender split and median age. If they're young and disproportionately your preferred gender for dating, consider the job perks. If you're into younger women, consider a career in PR where you can choose from Burson-Marsteller (65% female, average age 29), Weber Shandwick (64%, 29), Porter Novelli (67%, 31), Edelman (65%, 29), Fleishman-Hillard (65%, 30), Hill & Knowlton (63%, 30), or Ogilvy PR (65%, 30).

Two postscripts:

1. If you're considering new opportunities, send your resume my way at dberkowitz [at] 360i [dot] com as 360i (my employer, albeit unaffiliated with this blog) is always looking for the best folks in the business to join in a number of roles. The fact that you're reading this blog means you must be brilliant, or you have brilliant friends who forwarded this to you. See our openings in New York and Atlanta.


2. Now that all of 360i's senior management will see this post in the news alerts, I'll note publicly I'm not using LinkedIn in any of the ways described above, though the company pages do fascinate me for corporate stalking.

Work With Me (okay, maybe I need some better selling points for these job openings)

360i's hiring in NY - namely, my team that's pioneering all these emerging media and social media initiatives for our major clients, especially in media/entertainment (we work with a ton of the major TV networks, for starters) and retail.

There are several positions open at different skill levels, ranging from digital word of mouth (PR or journalism background is very relevant), interactive and Flash designers, and research analysts. If you're talented or know someone who is, have them write me with their resumes (or, heck, their LinkedIn profiles) at dberkowitz (at) 360i (dot) com. Positions are generally FT in-house in NY, though a few freelance opportunities are available too.

Job Board: Interactive Producer, Director of Digital PR, Account Manager (Top Entertainment Company) - 360i

360i, the search-centric marketing agency that has indirectly paid these blog hosting bills the past two years (oh yeah, and works with a ton of the biggest, best brands in media & entertainment, retail, and other verticals), has a few openings that are so amazing, I can't even post the full descriptions here or I'd have to kill you. But write me at dberkowitz (at) 360i (dot) com and I'll send you all the dirt you need. Please share this post around with anyone you know who'd be a good fit.

All are based full-time in New York, NY right by the Flatiron Building, a convenient three minute walk from the Shake Shack.

Description summaries:

 

Interactive Producer
Day-to-day responsibility for producing robust integrated online marketing programs – primarily for social media and creative executions - from concept through implementation. He/she will develop and manage detailed project plans, budget and calendar from start to finish. The position will report into the VP of Client Strategy with a matrix report to Account Director.

Director of Digital PR
360i is looking for a Director of Digital PR to lead and supervise our PR and social media efforts both for the agency and our clients. The director should have experience in traditional and digital public relations, and bring experience in managing and developing solid relationships with clients as well as the most influential members in the online community. The director will also be responsible for managing and building out the team, ensuring that 360i has the right talent for current and future business needs.

Account Manager - Major entertainment company on TV and increasingly on the Web

 

The Account Manager position:

· Acts as primary point-of-contact for client's accounts

· Leads day-to-day management and optimization of client campaigns

· Assists the Account Director in strategy development

· Reviews campaign summary/analysis from Media Coordinators

· Demonstrates working knowledge of each area of agency’s resources, in order to evaluate recommendations before they go out to the Client. This includes: Search Engine Marketing and Optimization, “Traditional” Online Media and Emerging Media, Creative, Analytics, and Research/Planning.

· Proactively finds new ways to build the client’s business and grow accounts

· Leads in-person meetings autonomously and with a larger team as needed

· Masters and maintains vast knowledge of client's business, competition, and latest industry news and trends.

· Monitors agency/client budgets and billing process for accuracy and timeliness

· Monitors workflow and resources needed to successful management of the account

Position: Online Communications Strategist, 360i

As you know, I don't post often about 360i, but I do gladly mention job opportunities. Now I've got a great one in my own department, so I can fill you in on all the dirt first-hand. Our team's growing here to stay ahead of client demand, and if you or someone you know would be interested, please reach out. The best way is to write me at my work email, dberkowitz [at] 360i [dot] com.

Position Overview

360i is seeking an online communications strategist, who will work with the company’s Emerging Media division to develop and implement effective next-gen communications campaigns for its clients spanning beyond traditional PR. The candidate will analyze its clients’ online marketing needs beyond search marketing and will craft and implement effective strategies to extend its coverage through blog PR, viral marketing, community marketing and more.

Qualifications

· BA/BS in English, Journalism, or Marketing

· 3 or more years experience in public relations, preferably at an agency OR journalism experience

· Exceptional communication, organizational and interpersonal skills

· Superior writing and editing skills (must provide writing samples)

· An understanding of basic media planning/buying

· Understanding of blog communities, blog monitoring, social networking, viral marketing and online community relations

· Highly organized with excellent project management skills and attention to detail

· Ability to work well under pressure and within strict deadlines

· Experience working in the media industry strongly preferred

Great Job: Market Research Analyst - 360i

I've got a great opportunity for the right candidate, and I guess the only downside is that they'd have to work fairly closely with me on some projects. Outside of that, it's a dream job, and if you send someone my way, I'll make sure their resume's on top of the pile. Thanks - David

Marketing Research Analyst

NEW YORK

,

NY

Reports To: Manager, Strategic Research

Submit Resume To: dberkowitz (at) 360i.com

Join 360i, an award-winning search marketing agency, and work with some of the greatest brands in the world. 360i is one of the largest search agencies dedicated to large brand marketers. Enjoy a dynamic entrepreneurial environment alongside some of the smartest people in the industry. 360i recognizes, rewards, and advances the best performers, enabling the agency and its people to grow together. [Editor: this is the real deal, not just corporate speak - I can fill you in more.]

360i is dedicated to providing its select group of premier clients with valuable insights on how people continually interact with our clients’ brands using search engines and developing search informed digital marketing plans that allow our clients to deliver the right message to the right audience at the right time.

Maintaining a select group of premier clients allows us to devote a team of experts to form long-term strategic relationships. By taking an integrated and methodical approach drawing on Search Informed Marketing, 360i more effectively delivers on-target strategies, economies of scale and a stronger online presence. The Marketing Research Analyst will report directly to the Manager of Research, and will principally support the firm’s entertainment and media clients. 

 Key responsibilities in supporting Strategic Research activities will include:

• Analyze consumer behavior through search and emerging media data and provide strategic recommendations on applying the insights derived to clients’ digital marketing plans
• Conduct marketing research projects to provide clients with actionable and directional recommendations
• Assist in large scale industry leading research initiatives across digital media
• Research new trends in media and articulate the implications for clients
• Collaborate with functional area experts to identify and present Emerging Media opportunities to clients (including but not limited to: blogs, social networking, mobile, podcasts)
• Contribute to thought leadership in a new, dynamic area of media

 
The qualified candidate will possess: 

• 1-2 years of relevant work experience in      marketing and research.  Understanding of online advertising is a      plus.
• Microsoft Office (Intermediate Excel and      PowerPoint mandatory, MS Access appreciated).
• Comfort with numbers: ability to quickly see      trends in data sets.
• Strong analytical skills to draw conclusions      about business implications of media techniques/practices
• Exceptional communication and presentation      skills are a must (verbal and written).  Previous business writing      and/or presentation preparation experience is a plus.
• Self-starter with ambitious career objectives,      hard-working, able to meet deadlines consistently.
• B.S./B.A. required.  Business, Marketing      and/or English majors are a plus.

 

Inquire Within

I apologize for the light posting this week, as it's one of the craziest weeks on the job I've ever had, all in a good way though.

A quick note: a certain award-winning search marketing agency is hiring for two positions that can make a big impact on some major brand names in media, retail, and others, but can also have a big impact in those clients' industries (as well as the search biz). One position is research, the other is web design.

I'll send full job descriptions, but here are requirements (kind of backwards, I know, but just write me at dberkowitz (at) 360i.com for the full posts. Both are full-time in NYC.

Marketing Research Analyst

• 1-2 years of relevant work experience in      marketing and research.  Understanding of online advertising is a      plus.
• Microsoft Office (Intermediate Excel and      PowerPoint mandatory, MS Access appreciated).
• Comfort with numbers: ability to quickly see      trends in data sets.
• Strong analytical skills to draw conclusions      about business implications of media techniques/practices
• Exceptional communication and presentation      skills are a must (verbal and written).  Previous business writing and/or      presentation preparation experience is a plus.
• Self-starter with ambitious career objectives,      hard-working, able to meet deadlines consistently.
• B.S./B.A. required.  Business, Marketing      and/or English majors are a plus.

Web/Interactive Designer

Qualifications:

- BA or higher required. 

- 3+ years prior experience either working for an interactive agency or corporate online design team. 

- Solid interactive and web design background.

- Excellent design sense and strong branding awareness.

- Experience in online advertising including Rich Media a must

- Excellent Flash design, Flash video and Flash development skills

- Basic video editing and formatting skills a plus

- Proven and exceptional technical knowledge of web environments

- Good knowledge of HTML and CSS

- Proficiency in Photoshop, Illustrator, InDesign, Power Point

- Must be able to work in a PC environment

Job alert: NYT Digital, ALM Media

This just in:
"We are recruiting for a VP Strategy & Business Development for NYTimes.com and a Director Digital Strategy and Business Development for ALM Media. The NYTimes.com role is more senior than the one at ALM but both are outstanding opportunities."

If you know someone who'd be interested, email me for the descriptions.