Marketers Studio - David Berkowitz's Marketing Blog

Work With Me (okay, maybe I need some better selling points for these job openings)

360i's hiring in NY - namely, my team that's pioneering all these emerging media and social media initiatives for our major clients, especially in media/entertainment (we work with a ton of the major TV networks, for starters) and retail.

There are several positions open at different skill levels, ranging from digital word of mouth (PR or journalism background is very relevant), interactive and Flash designers, and research analysts. If you're talented or know someone who is, have them write me with their resumes (or, heck, their LinkedIn profiles) at dberkowitz (at) 360i (dot) com. Positions are generally FT in-house in NY, though a few freelance opportunities are available too.

Job Board: Interactive Producer, Director of Digital PR, Account Manager (Top Entertainment Company) - 360i

360i, the search-centric marketing agency that has indirectly paid these blog hosting bills the past two years (oh yeah, and works with a ton of the biggest, best brands in media & entertainment, retail, and other verticals), has a few openings that are so amazing, I can't even post the full descriptions here or I'd have to kill you. But write me at dberkowitz (at) 360i (dot) com and I'll send you all the dirt you need. Please share this post around with anyone you know who'd be a good fit.

All are based full-time in New York, NY right by the Flatiron Building, a convenient three minute walk from the Shake Shack.

Description summaries:

 

Interactive Producer
Day-to-day responsibility for producing robust integrated online marketing programs – primarily for social media and creative executions - from concept through implementation. He/she will develop and manage detailed project plans, budget and calendar from start to finish. The position will report into the VP of Client Strategy with a matrix report to Account Director.

Director of Digital PR
360i is looking for a Director of Digital PR to lead and supervise our PR and social media efforts both for the agency and our clients. The director should have experience in traditional and digital public relations, and bring experience in managing and developing solid relationships with clients as well as the most influential members in the online community. The director will also be responsible for managing and building out the team, ensuring that 360i has the right talent for current and future business needs.

Account Manager - Major entertainment company on TV and increasingly on the Web

 

The Account Manager position:

· Acts as primary point-of-contact for client's accounts

· Leads day-to-day management and optimization of client campaigns

· Assists the Account Director in strategy development

· Reviews campaign summary/analysis from Media Coordinators

· Demonstrates working knowledge of each area of agency’s resources, in order to evaluate recommendations before they go out to the Client. This includes: Search Engine Marketing and Optimization, “Traditional” Online Media and Emerging Media, Creative, Analytics, and Research/Planning.

· Proactively finds new ways to build the client’s business and grow accounts

· Leads in-person meetings autonomously and with a larger team as needed

· Masters and maintains vast knowledge of client's business, competition, and latest industry news and trends.

· Monitors agency/client budgets and billing process for accuracy and timeliness

· Monitors workflow and resources needed to successful management of the account

Position: Online Communications Strategist, 360i

As you know, I don't post often about 360i, but I do gladly mention job opportunities. Now I've got a great one in my own department, so I can fill you in on all the dirt first-hand. Our team's growing here to stay ahead of client demand, and if you or someone you know would be interested, please reach out. The best way is to write me at my work email, dberkowitz [at] 360i [dot] com.

Position Overview

360i is seeking an online communications strategist, who will work with the company’s Emerging Media division to develop and implement effective next-gen communications campaigns for its clients spanning beyond traditional PR. The candidate will analyze its clients’ online marketing needs beyond search marketing and will craft and implement effective strategies to extend its coverage through blog PR, viral marketing, community marketing and more.

Qualifications

· BA/BS in English, Journalism, or Marketing

· 3 or more years experience in public relations, preferably at an agency OR journalism experience

· Exceptional communication, organizational and interpersonal skills

· Superior writing and editing skills (must provide writing samples)

· An understanding of basic media planning/buying

· Understanding of blog communities, blog monitoring, social networking, viral marketing and online community relations

· Highly organized with excellent project management skills and attention to detail

· Ability to work well under pressure and within strict deadlines

· Experience working in the media industry strongly preferred

Great Job: Market Research Analyst - 360i

I've got a great opportunity for the right candidate, and I guess the only downside is that they'd have to work fairly closely with me on some projects. Outside of that, it's a dream job, and if you send someone my way, I'll make sure their resume's on top of the pile. Thanks - David

Marketing Research Analyst

NEW YORK

,

NY

Reports To: Manager, Strategic Research

Submit Resume To: dberkowitz (at) 360i.com

Join 360i, an award-winning search marketing agency, and work with some of the greatest brands in the world. 360i is one of the largest search agencies dedicated to large brand marketers. Enjoy a dynamic entrepreneurial environment alongside some of the smartest people in the industry. 360i recognizes, rewards, and advances the best performers, enabling the agency and its people to grow together. [Editor: this is the real deal, not just corporate speak - I can fill you in more.]

360i is dedicated to providing its select group of premier clients with valuable insights on how people continually interact with our clients’ brands using search engines and developing search informed digital marketing plans that allow our clients to deliver the right message to the right audience at the right time.

Maintaining a select group of premier clients allows us to devote a team of experts to form long-term strategic relationships. By taking an integrated and methodical approach drawing on Search Informed Marketing, 360i more effectively delivers on-target strategies, economies of scale and a stronger online presence. The Marketing Research Analyst will report directly to the Manager of Research, and will principally support the firm’s entertainment and media clients. 

 Key responsibilities in supporting Strategic Research activities will include:

• Analyze consumer behavior through search and emerging media data and provide strategic recommendations on applying the insights derived to clients’ digital marketing plans
• Conduct marketing research projects to provide clients with actionable and directional recommendations
• Assist in large scale industry leading research initiatives across digital media
• Research new trends in media and articulate the implications for clients
• Collaborate with functional area experts to identify and present Emerging Media opportunities to clients (including but not limited to: blogs, social networking, mobile, podcasts)
• Contribute to thought leadership in a new, dynamic area of media

 
The qualified candidate will possess: 

• 1-2 years of relevant work experience in      marketing and research.  Understanding of online advertising is a      plus.
• Microsoft Office (Intermediate Excel and      PowerPoint mandatory, MS Access appreciated).
• Comfort with numbers: ability to quickly see      trends in data sets.
• Strong analytical skills to draw conclusions      about business implications of media techniques/practices
• Exceptional communication and presentation      skills are a must (verbal and written).  Previous business writing      and/or presentation preparation experience is a plus.
• Self-starter with ambitious career objectives,      hard-working, able to meet deadlines consistently.
• B.S./B.A. required.  Business, Marketing      and/or English majors are a plus.

 

Inquire Within

I apologize for the light posting this week, as it's one of the craziest weeks on the job I've ever had, all in a good way though.

A quick note: a certain award-winning search marketing agency is hiring for two positions that can make a big impact on some major brand names in media, retail, and others, but can also have a big impact in those clients' industries (as well as the search biz). One position is research, the other is web design.

I'll send full job descriptions, but here are requirements (kind of backwards, I know, but just write me at dberkowitz (at) 360i.com for the full posts. Both are full-time in NYC.

Marketing Research Analyst

• 1-2 years of relevant work experience in      marketing and research.  Understanding of online advertising is a      plus.
• Microsoft Office (Intermediate Excel and      PowerPoint mandatory, MS Access appreciated).
• Comfort with numbers: ability to quickly see      trends in data sets.
• Strong analytical skills to draw conclusions      about business implications of media techniques/practices
• Exceptional communication and presentation      skills are a must (verbal and written).  Previous business writing and/or      presentation preparation experience is a plus.
• Self-starter with ambitious career objectives,      hard-working, able to meet deadlines consistently.
• B.S./B.A. required.  Business, Marketing      and/or English majors are a plus.

Web/Interactive Designer

Qualifications:

- BA or higher required. 

- 3+ years prior experience either working for an interactive agency or corporate online design team. 

- Solid interactive and web design background.

- Excellent design sense and strong branding awareness.

- Experience in online advertising including Rich Media a must

- Excellent Flash design, Flash video and Flash development skills

- Basic video editing and formatting skills a plus

- Proven and exceptional technical knowledge of web environments

- Good knowledge of HTML and CSS

- Proficiency in Photoshop, Illustrator, InDesign, Power Point

- Must be able to work in a PC environment

Job alert: NYT Digital, ALM Media

This just in:
"We are recruiting for a VP Strategy & Business Development for NYTimes.com and a Director Digital Strategy and Business Development for ALM Media. The NYTimes.com role is more senior than the one at ALM but both are outstanding opportunities."

If you know someone who'd be interested, email me for the descriptions.

Wanted: Account Stars

I know a great search marketing company seeking account managers and directors in NYC and Atlanta. Email me for job descriptions (if you don't have my address, you can use marketersstudio (at) gmail (dot) com.

Any Top Marketing Dogs Out There?

For those who don't always get to read the comments on these posts, Dogster CEO Ted Rheingold commented on the previous one that he's seeking a Director of Marketing.

I wouldn't be surprised if some Dogster or Catster members are good candidates. Drop Ted a note if you have any leads.

Hiring

Gotta love this industry. Lots of folks are hiring. A few of these may have been filled (don't blame the messenger), but send a line and I'll get you a direct contact (my info's at right).
* 360i: account execs/directors, engineers, analysts (see the link for more). NYC, Atlanta, San Francisco.
* Email Data Source: Sales Director.
* Search Media Supervisor in Kansas City, MO
* Grey Interactive seeks account person with 4+ years experience for leading beauty account - NY
* Ingenio - account manager - NY
* Philly - UnREAL Marketing - senior search strategist, media planner/buyer, media director

Job Alert: Interactive Project Mgr - Chi

This just in... Interactive Project Manager, Chicago area. If you know anyone, send a line.

Interactive Project Manager

Responsibilities

• Ensures that the departments projects and initiatives are properly and efficiently executed.

• Works with the design and development teams in the production and management of interactive projects

• Develops project scope documents, estimates and timelines

• Develop detailed project plans for project delivery, communicate and track project milestones and monitors progress for all team members against plan.

• Manages the project cycle from inception through completion by monitoring project status, managing client feedback, updating deliverables and processes when needed, and partnering with client management team to ensure project success

• Monitors the development process and project budgets to minimize scope creep and ensure on-time and on-budget delivery.

• Prepares status reports and conducts internal and external status meetings as necessary.

• Manages third party vendors as needed, including finding resources, gathering estimates, handling billing and managing the working relationship

• Works with interactive team members to develop and improve processes and standards

• Compiles and analyzes website statistics

• Manages requests for banner ad, email and other interactive creative; oversees delivery of creative to proper partners

REQUIREMENTS:

• Undergraduate degree.

• 3-5 years’ project management/account executive experience in interactive/digital marketing.

• Familiarity with and understanding of the process of building and maintaining Web sites.

• Strong understanding of online tools, technologies and best practices for the Web

• Experience with email marketing and CPG companies a plus