Marketers Studio - David Berkowitz's Marketing Blog

Carnival: Sanders Says

For today's Carnival of Marketing, it's a pleasure to announce a brand new blog, not just a blog post. Tim Sanders, who held the post of Yahoo!'s Chief Solutions Officer and authored Love Is the Killer App (one of my favorite business books, and one of the least 'business-like'), is now joining the blogosphere. This 'lovecat' emanates good vibes and positive energy, and he's a welcome antidote to cynicism (snarkaholics, beware: you'll have to turn elsewhere for your fix).

For the featured post, we'll turn to Tim's take on a subject all marketers need to master: networking. Sanders says:

Most of us think of ourselves as great networkers. We collect business cards, carry a black berry and know how to use LinkedIn. But if our network is truly of value to us, why don't we cultivate it? Why don't we spend time and energy focused on growing the nodes (people) in our network, instead of trolling to them for our latest and greatest idea that has a need.

Keep reading at Tim's blog.

Are You Web 2.0 Hot or Not?

How popular are you in this wacky, Web 2.0 world? Find out on socialmeter.

Thanks again, Jeremiah, for the link.

FareCast Beta Invites - Who Wants In?

I'm now playing with the demo of FareCast, a travel search site adding another layer of transparency to the process by showing average prices consumers paid and even advising on when you should buy.

It's only for flights out of Boston and Seattle now, but if you want an inside look, I've got about 15 invites left, available first-come, first-served. E-mail or comment if you want to check it out.

Crash Test Smarties

Courtesy of Adverlicio.us, VW's ads invite you to configure your own Jetta and then crash it - into walls, rhinos, and deadly lizards. I was hooked - I had to try every last disaster.

Explore Shakespeare with Google

At least some works are free from digital rights management disputes. Here's one move of the search engine's that doesn't require any business model analysis: Explore Shakespeare with Google.

As a bonus, you can even find the Globe Theater in Google Earth through the link. Brilliant.

New on the Blogroll: Joe Marconi

The first I knew of Joe's writing was his book Cause Marketing, which led to my interviewing him for eMarketer.

Now Joe's blogging, long-form style, about three topics near and dear to more than a few readers: Sex, Lies, & Baby Boomers. Hey, it worked for Steven Soderbergh.

Acid Dot-Com Geek Humor Test

Do you find this funny? If so, you're geeked out beyond repair. Thanks to Ross Rubin for the link. For a pop culture comparison, it's like asking if someone likes Fargo to get a sense of their tolerance for dark, disturbing humor.

OA AOK

If you're at all involved with interactive marketing, make sure you're on the Online Advertising Discussion List led by Cliff Kurtzman. It's a free, moderated discussion list that sends about a message a day with the digest of back and forth. There are only a handful of messages daily, making it an easy read, and often members are asking questions that are probably common to myriad businesses. Those questions most of the time receive spot-on answers in the next digest.

Lately, Cliff has been compiling a list of internet mergers and acquisitions, where he manages to pick up on some big buys that don't get much press. It's one more resource from one of the best marketers' resources out there. We'll aim to get Cliff on here for a question or two sometime soon.