Tomorrow's column is a first take on Web Widget Optimization, almost a preview for what a primer will be.
Surprisingly, there were only 97 results in Google for "widget optimization" and none for "web widget optimization." The same was true for "integrated asset digitization" when that column came out, but maybe this will be a little catchier.
To be fair, this post itself is part of an optimization strategy. If anyone does try to Google "web widget optimization" tomorrow when the column comes out, this blog will likely appear (especially if they use quotes, which isn't remotely as common). If you own the search results, you coin the phrase. I'm not sure Googling something would be relevant in court for trademark disputes, but Google is the de facto way to determine who owns what in the public domain.