Following the trip to Austin, I've been pulling together a lot of materials I found interseting and/or helpful while reviewing SXSW. Here are some of my favorite links. Share yours in the comments or tweet them my way.
Research and trends
- Keyhole tracked SXSW in real-time. See a roundup of its trackers.
- Peek Analytics profiled the people and conversations buzzing in Austin.
- Ad Age quotes SXSW big shots who say it's still a place of wonder and a good spot to launch products.
- Contagious looks at a lot of the big speakers and themes.
- Get the greatest hits from The Verge.
- Salesforce Marketing Cloud posted some excellent recaps on Slideshare.
- What themes popped there? HeyBigFish is built on Little Bird and shows who and what got the buzz.
Startups and technologies
- Ryse reviewed the top startups rated in its new app during SXSW. It's an interesting mix to see what was top of mind for attendees, including some that weren't trying to be the most buzzworthy there.
- Laptop mag looks at 10 of the best apps and technologies. It does make SXSW look a lot like CES.
- Altimeter's Jeremiah Owyang and Chris Silva review the technologies that matter. I'd debate a lot of the findings. For instance, if you follow their advice and ignore 3D printing, you might be blindsided by one of the best commercial and possibly society disruptors in history.
- NYT profiles one of the hotter products, Memoto - the Lifelogging Camera. I feel like I have to get this for my job, but I really have no interest in it. Maybe it's because it reminds me of the video cameras pets wear. Is it really worth $300?
- NYT's overview looks at the spotlight on hardware.
- Highlight isn't dead yet. Want proof? They brought popsicles!
- Ad Age likes these 4 startups: Takes, Clinch, Raved, Posse. I used Takes but it's annoying it requires a special app rather than using existing content. Clinch is fine but haven't been wowed. Posse's a fun recommendation play in a crowded space. I need to try out Raved.
- Speaking of Posse, it included some Austin recmomendations from SXSW attendees. Yes, I've got a street here.
- Ad Age chceks out the interactive art - a big theme at this festival.
- Business Insider points to Tinder as the hot startup of the festival.
- Ad Age featured the talking shoe from Google and Adidas.
- If this roundup isn't enough, Nibletz posts 48 startup stories from SXSW.
Brands
- A&E let people simulate killing each other and shared GIFs to promote its new show Bates Motel. Am I the only one who thinks this is making simulated murder a little too cute?
- LostRemote profiles SyFy's pop-up hotel to promote the show Defiance.
- Arm & Hammer exec wonders what he's doing at SXSW. While from The Onion, I met execs who seemed more out of place there than this guy.
- I started a collaborative Pinterest board featuring brands at SXSW. If you want to contribute to it, let me know. It's actually become a pretty good glimpse at which brands have stood out.
In the press (some posts where I've been cited, and are good reads regardless)
- I wrote a byline in Ad Age recapping SXSW - namely, how Grumpy Cat taught me everything I need to know.
- MediaPost reviews the Oreo / Mondelez real-time marketing panel
- Adrants does a great job covering the Oreo session, and Steve Hall took amazing photos.
- Ad Age posted the full video of the Oreo panel.
- Adweek reviews Agency Execs' Favorite SXSW Hot Spots
- Ad Age wonders if agencies should even be at SXSW anymore (I say they should - surprise)
- Mashable runs sketches from Patrick Ashamalla covering panels, including my session with the IAB and Nielsen on gaming
- Digiday wonders what caught marketers' eyes at SXSW. I said Grumpy Cat.
- Adweek has a great infographic summing up the show, even though it disses two things I loved: Grumpy Cat and the Twitter party. But I do get to mention there that Eventbrite was the killer app.
